Editing Design (section)

== 5.2 Personas ==

This analysis creates 11 meta-personas out of 187 subreddit communities.

The analysis was created by traversing related subreddits from an initial core identified by Jarrad Hope, this process generated 393 candidate subreddits, from there the subreddit sidebar information and top 200 all time posts were scraped, along with all the respective comments. Posts and comments were filtered to contain more than 1 upvote, resulting in 187 subreddits with more than 90KB of data each.

This data was aggregated for each subreddit and psychometric questions were asked to GPT-4o on the data, generating personas for each subreddit community.

The resulting 187 personas were then clustered using BERTopic with [https://huggingface.co/dunzhang/stella_en_400M_v5 dunzhang/stella_en_400M_v5], chosen from the [https://huggingface.co/spaces/mteb/leaderboard MTEB leaderboard] for being an open sentence transformer, sub-1billion parameter model with highest Clustering Benchmark score and large embedding dimensions and max tokens.

This snapshot was taken at 2025-01-11

Ordered by raw subscriber counts, the topic hierarchy was then manually split at the following branch points:
* 75 [[Personas/The Crypto Enthusiasts|The Crypto Enthusiasts]], 29.9M 
* 67 [[Personas/The Meme-Driven Financial Revolutionaries|The Meme-Driven Financial Revolutionaries]], 27.5M
* 81 [[Personas/The Eco-Resilient Visionaries|The Eco-Resilient Visionaries]], 24.1M
* 74 [[Personas/The Cybersecurity Altruists|The Cybersecurity Altruists]], 4.7M
* 79 [[Personas/The Digital Freedom Seekers|The Digital Freedom Seekers]], 4.1M
* 88 [[Personas/The Privacy-Focused Technologists|The Privacy-Focused Technologists]], 4M
* 85 [[Personas/The Truth Seekers|The Truth Seekers]], 3.9M
* 84 [[Personas/The Digital Preservationists and Data Custodians|The Digital Preservationists and Data Custodians]], 2M
* 82 [[Personas/The Guardians of Liberty|The Guardians of Liberty]], 1.8M
* 69 [[Personas/The Blockchain Innovators and Decentralization Advocates|The Blockchain Innovators and Decentralization Advocates]], 1.2M
* 13 [[Personas/The Crypto Miners|The Crypto Miners]], 293K

In addition to these personas, I manually created:
* 0 [[Personas/The Developers of Freedom|The Developers of Freedom]], 277K

The topic clusters were then summarised by GPT-4o to create meta-personas and the subscriber counts were added to estimate the total addressable market for each meta-persona. Ideally clustering happened directly on the raw data, but already the raw data had to be truncated and prioritized by upvotes for persona creation, due to models current maximum context length (128,000 tokens)

Since this is a non-deterministic process, these meta-personas are subject to change.

Based on subreddit subscribers the Estimated Total Addressable Market:<br />
Conservative (90% overlap): 10.4M<br />
Moderate (30% overlap): 72.5M<br />
Optimistic (10% overlap): 93.2M<br />

=== 5.2.1 Topic Tree ===

This Topic Tree shows the conceptual relationship between the meta-personas.

 [94] members_privacy_discussions_include_individuals (187 communities)
 ├─ [89] financial_market_blockchain_crypto_potential (42 communities)
 │  ├─ '''[67] meme_humor_memes_creativity_content (6 communities)'''
 │  │  ├─ [34] meme_humor_memes_creativity_content (2 communities)
 │  │  └─ [35] dogecoin_humor_meme_market_coins (4 communities)
 │  └─ [83] financial_blockchain_market_crypto_potential (36 communities)
 │     ├─ [78] financial_market_crypto_mining_cryptocurrency (25 communities)
 │     │  ├─ '''[13] mining_hardware_profitability_cryptocurrency_operations (3 communities)'''
 │     │  └─ '''[75] financial_crypto_market_investment_cryptocurrencies (22 communities)'''
 │     │     ├─ [63] crypto_market_financial_cryptocurrencies_cryptocurrency (19 communities)
 │     │     │  ├─ [60] crypto_moons_blockchain_governance_projects (1 communities)
 │     │     │  │  ├─ [38] moons_governance_crypto_fairness_cryptocurrency (1 communities)
 │     │     │  │  └─ [37] crypto_blockchain_projects_finance_technical (0 communities)
 │     │     │  └─ [53] crypto_market_financial_cryptocurrencies_bitcoin (18 communities)
 │     │     │     ├─ [51] crypto_cryptocurrencies_market_financial_investment (6 communities)
 │     │     │     │  ├─ [19] market_cryptocurrencies_trading_binance_financial (5 communities)
 │     │     │     │  └─ [24] crypto_cryptocurrencies_financial_scams_investments (1 communities)
 │     │     │     └─ [21] bitcoin_litecoin_crypto_financial_altcoin (12 communities)
 │     │     └─ [12] financial_investing_investment_investors_market (3 communities)
 │     └─ '''[69] blockchain_cardano_ecosystem_technology_projects (11 communities)'''
 │        ├─ [56] blockchain_ecosystem_ethereum_polkadot_network (7 communities)
 │        │  ├─ [31] web3_airdrops_cosmos_ecosystem_blockchain (3 communities)
 │        │  └─ [7] blockchain_polkadot_ethereum_iota_network (4 communities)
 │        └─ [10] cardano_blockchain_nft_staking_development (4 communities)
 └─ [93] members_privacy_digital_discussions_include (145 communities)
    ├─ [92] privacy_digital_members_security_open (84 communities)
    │  ├─ '''[88] privacy_monero_surveillance_data_tools (27 communities)'''
    │  │  ├─ [48] monero_privacy_financial_transactions_features (6 communities)
    │  │  │  ├─ [44] monero_privacy_financial_transactions_features (1 communities)
    │  │  │  └─ [16] monero_financial_privacy_transactions_cryptocurrency (5 communities)
    │  │  └─ [65] privacy_data_tools_digital_surveillance (21 communities)
    │  │     ├─ [30] privacy_freedom_silk_road_transactions (1 communities)
    │  │     └─ [59] privacy_data_tools_surveillance_digital (20 communities)
    │  │        ├─ [55] privacy_data_tools_surveillance_digital (18 communities)
    │  │        │  ├─ [29] tor_privacy_tools_anonymity_i2p (10 communities)
    │  │        │  └─ [49] privacy_data_telegram_digital_surveillance (8 communities)
    │  │        │     ├─ [5] privacy_telegram_data_digital_vpn (6 communities)
    │  │        │     └─ [42] privacy_data_surveillance_rights_personal (2 communities)
    │  │        └─ [40] encryption_grapheneos_privacy_security_source (2 communities)
    │  └─ [90] members_digital_open_security_knowledge (57 communities)
    │     ├─ [87] digital_open_security_members_source (44 communities)
    │     │  ├─ [86] security_cybersecurity_usenet_knowledge_members (26 communities)
    │     │  │  ├─ '''[84] usenet_storage_preservation_data_music (9 communities)'''
    │     │  │  │  ├─ [36] usenet_platform_history_nostalgia_users (2 communities)
    │     │  │  │  └─ [73] storage_data_music_preservation_archiving (7 communities)
    │     │  │  │     ├─ [14] music_preservation_archiving_data_archivists (4 communities)
    │     │  │  │     └─ [17] storage_server_homelab_performance_setups (3 communities)
    │     │  │  └─'''[74] cybersecurity_security_knowledge_learning_field (17 communities)'''
    │     │  │     ├─ [70] cybersecurity_security_knowledge_learning_hacking (14 communities)
    │     │  │     │  ├─ [39] cryptographic_cryptography_research_encryption_field (2 communities)
    │     │  │     │  └─ [0] cybersecurity_security_knowledge_learning_hacking (12 communities)
    │     │  │     └─ [20] mathematical_mathematics_computing_distributed_solving (3 communities)
    │     │  └─ '''[79] digital_open_internet_software_rights (18 communities)'''
    │     │     ├─ [77] digital_open_software_rights_access (10 communities)
    │     │     │  ├─ [15] net_neutrality_internet_swartz_access (4 communities)
    │     │     │  └─ [61] digital_software_source_open_piracy (6 communities)
    │     │     │     ├─ [1] digital_piracy_content_rights_p2p (4 communities)
    │     │     │     └─ [8] source_software_open_free_gaming (2 communities)
    │     │     └─ [58] decentralized_namecoin_internet_decentralization_mesh (8 communities)
    │     │        ├─ [25] decentralized_mesh_internet_meshnet_technical (2 communities)
    │     │        └─ [45] namecoin_decentralized_decentralization_internet_centralized (6 communities)
    │     └─ '''[81] collapse_environmental_preparedness_sustainable_sustainability (13 communities)'''
    │        ├─ [68] collapse_environmental_preparedness_sustainable_sustainability (11 communities)
    │        │  ├─ [64] collapse_preparedness_environmental_self_resilience (9 communities)
    │        │  │  ├─ [2] collapse_preparedness_resilience_environmental_societal (7 communities)
    │        │  │  └─ [46] living_self_grid_sufficiency_sustainability (2 communities)
    │        │  └─ [32] waste_sustainable_environmental_zero_sustainability (2 communities)
    │        └─ [33] amazon_labor_tech_ethical_fang (2 communities)
    └─ [91] government_libertarian_economic_members_political (61 communities)
       ├─ '''[82] libertarian_economic_political_government_principles (37 communities)'''
       │  ├─ [76] libertarian_political_government_state_individual (33 communities)
       │  │  ├─ [28] political_unacracy_simulation_governance_democracy (3 communities)
       │  │  └─ [62] libertarian_government_state_voluntary_principles (30 communities)
       │  │     ├─ [57] libertarian_government_political_individual_personal (15 communities)
       │  │     │  ├─ [50] libertarian_government_political_individual_liberty (15 communities)
       │  │     │  │  ├─ [18] classical_libertarian_political_liberal_individual (1 communities)
       │  │     │  │  └─ [9] libertarian_government_liberty_political_personal (14 communities)
       │  │     │  └─ [43] minimal_government_state_voluntary_libertarian (0 communities)
       │  │     └─ [3] anarcho_state_voluntary_society_gaming (15 communities)
       │  └─ [71] economic_austrian_economics_inequality_systemic (4 communities)
       │     ├─ [23] economic_austrian_economics_lvt_principles (3 communities)
       │     └─ [11] economic_systemic_inequality_justice_social (1 communities)
       └─ '''[85] intelligence_speech_transparency_censorship_narratives (24 communities)'''
          ├─ [52] speech_censorship_free_media_dialogue (5 communities)
          │  ├─ [41] speech_free_censorship_amendment_legal (2 communities)
          │  └─ [22] censorship_speech_free_media_transparency (3 communities)
          └─ [80] intelligence_transparency_narratives_members_whistleblowers (19 communities)
             ├─ [72] narratives_whistleblowers_transparency_truth_surveillance (15 communities)
             │  ├─ [54] surveillance_liberties_civil_corporate_government (5 communities)
             │  │  ├─ [26] tsa_surveillance_privacy_civil_liberties (3 communities)
             │  │  └─ [6] corporate_liberties_activism_civil_government (2 communities)
             │  └─ [66] truth_narratives_truths_mainstream_whistleblowers (10 communities)
             │     ├─ [4] narratives_truth_theories_mainstream_thinking (8 communities)
             │     └─ [47] whistleblowers_whistleblowing_accountability_legal_truths (2 communities)
             └─ [27] intelligence_operations_osint_geopolitical_investigations (4 communities)