Editing Community Organizing (section)

=== Replicating the Strategy for Building Power ===

To replicate GetUp’s strategy for building power, follow these steps:

# '''Find Your Connected Connectors''': Identify and cultivate a group of people who share a common worldview and are influential within their networks. These connected connectors will help spread your message and mobilize others.
# '''Build a New Power Brand''': Create a brand that resonates with everyday people and encourages them to take action. The name and messaging should invoke a sense of empowerment and participation.
# '''Lower the Barrier, Flatten the Path''': Make it as easy as possible for people to join and participate. Remove obstacles to action and streamline user experiences. For example, GetUp’s online tool made it easy for people to contact their representatives.
# '''Move People Up the Participation Scale''': Start with low-barrier asks, such as signing a petition, and gradually move people towards higher-barrier behaviors, like volunteering or creating content. This helps build deeper engagement and commitment.
# '''Harness the Three Storms''': Take advantage of moments of drama and urgency to galvanize your movement. These moments can be created, chased, or embraced. For example, GetUp leveraged the government’s backlash to increase its credibility and attract more members.

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